A case of linguistic bastardization of Benin phraseology “Ogho Okpia Nihin”

A case of linguistic bastardization of Benin phraseology “Ogho Okpia Nihin” in your Golberg advert placement in Benin City: A call for correction and reparation over the misjudgment.                                                                                           

The Marketing Manager,                                                               5th December 2014.

Nigeria Breweries PLC,

Lagos.

Dear Sir,

A case of linguistic bastardization of Benin phraseology “Ogho Okpia Nihin” in your Golberg advert placement in Benin City: A call for correction and reparation over the misjudgment.

Respectfully sir, our group is a pan Benin socio-cultural organization that is committed to the propagation and protection of Edo ethnic nationality interests, heritage and values. After series of subtle appeals made in the last three weeks to your company in writing through a Benin Consortium, who claim to have links with your Company; the board of trustees frowned seriously at the negligence to the above misspelling of Benin phraseology in one of your advert, as well as outlining legitimate actions to protest the disregard to our earlier advise; and consequently resolved to write you for the purpose of and resolving the impasse occasioned by the deliberate misdemeanor as soon as possible.

Our attention has been drawn to a Goldberg sign post advert in conjunction with Nigerian Breweries Plc; the wrongly intended and misspelt sign post situate along Benin/Lagos Expressway by UNIBEN, in our collective judgment seeks to address the masculinity of the Goldberg alcoholic drink; if ‘‘Ogho Okpia Nihin,’’ as used publicly meets your judgment of trying to explain the uncommon strength and masculinity of Goldberg; as an ethnic nationality group and host community organization to your brand, we are at a loss, utterly disappointed over the misusage and spelling of our term or phraseology, which no doubt has in no small measure cast aspersion to our vigilance and psyche. We strongly call on the management of Goldberg and sponsors of this misleading, misdirecting and sensibility-offensive ‘‘Ogho Okpia Nihin’’ advert to as a matter of urgency begin to make reparation moves towards controlling the damage they have done to our socio-cultural and intellectual world, remove that sign board advert within 14 DAYS of this publication and start to consult the Benin intelligentsia community on the way to go on subsequent advertorials which may involve Benin or Edo maxim.

We do hereby call on your Management and or conglomerate sponsor of Goldberg brand to urgently address this anomaly  ‘‘Ogho Okpia Nihin’’ advert to avert series of legal and processional actions lined up by our people to redress this unprovoked attack on our sensibilities within 14 DAYS of this peaceful letter.

Please accept the assurances of our esteemed regards.

Aiyamenkhue Edokpolo

President.

 

 

 

 

 

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